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"Hands On!“ is the claim of the visual identity for the 23. Rundgang at HfG Offenbach, the university's annual group show. This project was a collaboration with graphic designer Laura Hilbert.

Due to the pandemic exhibitions had to be canceled or moved into the digital space. To counteract the lack of haptics Sarah and Laura came up with the idea of producing the identity in an analog way: Using their own hands.

Every part of the visual identity is made out of screen-printed clay that was deformed while it hadn't dried yet, photographed, and edited digitally afterward. 

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This analog process was very time-consuming but strengthened the decision-making and led to unexpected results that wouldn't have been possible digitally. 

Font: Stabil Grotesk by KOMETA

Page Mag about "Hands On!"

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