Art Direction for a new product line by Freitag, designed from recycled airbags. The visual concept is strongly inspired by the look of automobile user manuals. Each bag comes with its own “Airbag Manual,” which includes a hidden folded poster. The graphics were used on each bag, their labels, video material, and in international F-Store windows. This limited product line was sold out within 1 month.

Project Team:
Product Design: Tu Van Giang, Product Driver: Nora Wilimzig, Windows: Silvan Bugelnig, Text: David Huber, Supervision: Johannes Ammler / Malene Saalmann, Movie Sequence: Bianca Fleischmann / Zweihund, Product Wearing Style Illustrations: Christoph Ohanian