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Art Direction for the FREITAG Mini Market Pop Up at Dover Street Market Ginza. This special installation had the look and feel of a fresh fruit supermarket, therefore it's graphic design was strongly inspired by supermarket leaflets. Built around reused display shelves, it reflected FREITAG's commitment to circularity and resourceful design. This unique pop-up brought the functional and individualistic spirit of FREITAG into the avant-garde world of Dover Street Market, celebrating a shared dedication to creativity, originality, and strong design values. 

Hype Beast Japan about FREITAG Mini Market 

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Project Team: 3D Design: Lukas Meier / Store Set up: Yusuke Wakino / Text: David Huber / Supervision: Johannes Ammler, Thomas Wakeford / Project Driver: Oliver Fischhaber, Lena Fisler / Support: Tina Shayesteh / Productphotos: Sonny Diana Pfammatter, wet Hawaii-Five-0 Simon Habegger

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