Art Direction for the FREITAG Mini Market Pop Up at Dover Street Market Ginza. This special installation had the look and feel of a fresh fruit supermarket, therefore it's graphic design was strongly inspired by supermarket leaflets. Built around reused display shelves, it reflected FREITAG's commitment to circularity and resourceful design. This unique pop-up brought the functional and individualistic spirit of FREITAG into the avant-garde world of Dover Street Market, celebrating a shared dedication to creativity, originality, and strong design values.
Hype Beast Japan about FREITAG Mini Market
