The HfG Deutschlandstipendium enables students in the field of art and design to realize their full potential during their studies by providing financial support. In order to acquire new sponsors, there's the need of a visual identity that radiates what the Deutschlandstipendium initially stands for: A positive future shaped by the creative minds of tomorrow.
For further promotion of the scholarship, an explanatory video was created together with Verena Mack, which attracted new sponsors via social media. Thanks to the positive image of the HfG Deutschlandstipendium, 120 scholarships have already been awarded in the last 2 years.
Vidocredits: animation and illustration by Verena Mack | type animation and music by Sarah Stendel
Typeface: GT Flexa by Grilli Type